Small Broker. Big Resources.

Real Results.

Mastro & Associates delivers the personalized attention of a boutique broker with the strategic resources and market expertise typically found only at larger firms. Since 2003, we've been the trusted link between specialty food brands and a dynamic retail landscape.

Brands We Represent

We believe in strategic partnerships over volume. Each brand in our portfolio receives dedicated attention, thoughtful market development, and the resources needed to build sustainable growth across all channels.

Logo of Borden featuring a smiling cow's head with flowers around its neck, set against a yellow sunburst background, with the name 'Elsie' written beside it.
Logo of Evergood with a depiction of a suspension bridge above the company name, and a red ribbon banner below stating "Family Owned Since 1926".
Daisy brand logo with a four-leaf clover on top of the word 'Daisy'
The logo features the text 'PETE & GERRY'S' in bold, dark blue letters on a black background.
Three brown eggs with a small white feather on one, next to the words "Best Eggs" in brown font.
Colorful logo with the text 'Helados Michoacán' and an illustration of pink ice cream with a cherry on top and a rainbow popsicle behind it.
A logo with a black and white design featuring a donkey pulling a cart loaded with burritos, a cactus, and text that reads "El Burrito Est. 1985". The logo is oval-shaped with green and red accents on the borders.
Logo for House, featuring a red stylized letter h inside a red square, with the word 'House' written in red cursive script to the right.
Sunsation Beverage, Inc. logo with stylized sun and company name

Our Retail Partners

Our experienced team actively develops and supports accounts across major retail chains and independent grocers throughout California, Arizona, and Nevada; with strategic expansion into the Northwest and Texas markets.

Freshly baked bread rolls, a small white plate with a ball of mozzarella cheese, a woven cloth, a wooden spoon, and an orange and black painted ceramic mug on a dark wooden table.

  • Albertsons Companies (AVP)

  • Baja Ranch/Maxi Foods

  • Big Saver

  • Bristol Farms/Lazy Acres

  • Cardenas Market

  • El Super

  • Gelson's Market

  • Jons Marketplace

  • Kroger (Ralphs/Food 4 Less)

  • La Bonita Super Markets

  • Mariana's Super Markets

  • Northgate Market

  • Smart & Final

  • Stater Brothers

  • Super A Market

  • Super King

  • Superior Grocers

  • UNFI

  • UNFI AD Group

  • Vallarta Supermarkets

A person pouring milk from a beige ceramic pitcher into a tall, ridged glass. In the background, there is a cake stand with brown eggs on it, and some greenery.

How We Build Your Brand

Mastro & Associates acts as the sales, marketing, and relationship management link between food manufacturers and retailers, distributors, and foodservice operators. Our approach balances strategic planning with hands-on execution.

  • We develop tailored strategies that align with your brand's goals and the unique dynamics of the Southern California market.

  • Our experienced retail team is actively in the field, building relationships, supporting merchandising, and ensuring your brand receives meaningful attention at store level.

  • We understand the critical role that both major chains and independent retailers play in building sustainable distribution. Our balanced approach creates deeper market penetration across all channels.

  • From promotional planning to category insights, we provide the resources and expertise to drive measurable results

    • Retail Sales

    • Headquarter Representation

    • Perishable Category Expertise

    • Category Management

    • Data-Driven Strategy

    • New Item Launch

    • Distribution Expansion

    • Retail Relationship

    • Partnership Development

    • In-Store Execution

    • Schematics and Merchandising Support

    • Promotional Planning

    • Growth Strategy

    • Supply Chain

    • Distribution Coordination

A tray of brown eggs with one cracked open showing the yolk inside and an empty eggshell in front on a gray surface.

Our Story

We are a family-owned food brokerage company specializing in perishable categories, combining the agility of a boutique firm with the resources and reach of a national partner. We invest deeply in our retail relationships and internal team to build lasting brand success. Through specialization, loyalty, and a hands-on approach, we create meaningful partnerships that drive sustainable growth for manufacturers and retailers alike.

A cheese platter with slices of herb cheese, green and black olives, and breadsticks on a wooden board.

Built on Principle. Driven by Results.

Larry and Laura Mastro established Mastro & Associates in October 2003 with a clear vision: build a principled, client-focused organization that prioritizes quality over quantity.

More than 20 years later, we remain debt-free and independently owned, a reflection of our disciplined, sustainable approach to growth.

Our Philosophy

A plate of assorted grilled sausages, sliced salami, and a sausage link with mustard, served with pretzels, a glass of beer, and a cup of beer cheese in a casual setting with red checkered napkins.

We don't expand indiscriminately. Instead, we strategically partner with a select group of brands, ensuring each receives meaningful attention and dedicated resources. This focused approach allows our experienced team to actively develop accounts and build deeper market penetration across all channels.

We balance major retail chains with independent grocers because we understand that sustainable distribution requires both. Our strategies adapt to Southern California's unique market dynamics, creating long-term momentum for the brands we represent.

Let's Build Something Together

Ready to partner with a broker who delivers big-firm resources with boutique-level attention? We'd love to hear about your brand and explore how we can support your growth in Southern California and beyond.

Grilled sausages with sautéed onions and herbs on a black plate, accompanied by a bowl of spicy chili sauce.